What do the Copywriting Team do to Adverts?

Our Copywriting team are experts in getting the maximum response from your advertising campaigns. They will review your advert for you before it is posted and check spelling and grammar along with keyword optimisation. They will also review your advert against structure, style and tone and make professional recommendations as to where the advert can potentially be refined or improved.

The team review your adverts based on the following:

• Basic spell check and formatting
• Structure/layout to improve the overall flow of the advert
• Length of the advert
  • We may need to shorten the length of your advert due to limitations when posting to certain job boards
• Job title
  • Changing just one word in a job title can ensure the advert performs better on the job boards
  • For example, changing 'Depot Manager' to 'Transport Manager' will increase interest, as shown in the graph below:
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  • Also repeating the job title pushes the advert higher on the job boards, around 2 or 3 times in the first few paragraphs is effective
• Salary
  • We have found that around 60% of job seekers will only search for roles with a pay rate, so might not see an advert without one
• Company benefits
  • Including information such as pension details, working hours, holiday entitlement, share schemes, discounts at everyday shops and stores or gym membership details is a way to stand out and showcase a supportive company culture
• Elevator pitch
  • Adding an elevator pitch at the beginning of your advert can help to engage the candidate with the advert as a whole and encourage a positive response
• Keywords
  • We have found the user of specific keywords and synonyms push the advert higher up the job boards, and it also ensures the role comes up in searches where candidates have searched for a specific term
• Company information
  • Potential candidates are more likely to engage with an advert when they have an idea of the company that they will be working for. They may already be in a similar position, so this information offers something more for them to consider.
• Video
  • You can add a video to your advert, these can include things such as:
    • Why are you recruiting?
    • What are you looking for?
    • Why should a candidate want to come and work for you?
  • These powerful 2-3 minute videos give unique insights that help retention of applications and can assist attraction too